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Eye Catching –
Just from its innovative appearance and technology, the GlowBox
truck demands attention. High impact graphics and motion are
eye magnets making it impossible for consumers to ignore.
Mobility - Unlike
stationary billboards, our billboards move. This movement,
as well as bright colors and unique backlighting, will give
your message the added dimension to attract an audience. Because
of our mobility, GlowBox Advertising can even get to the impossible
to reach locations that other advertisements can simply not!
Active - Unlike
the Internet and other online media which are remote and intangible,
the beauty of GlowBox Advertising is that it is firmly in
the real world. Outdoor advertising can give your company
a presence on the street. It's an excellent way to build two
essential keys to successful advertising-familiarity and trust.
Control - New research
shows that consumers control messages by screening out some
and selecting those that are relevant to them when they are
ready to make a purchase decision. Your advertising will be
more effective if you can control when and in what situation
the message is received. With GlowBox Advertising, you can
move your advertising exposure closer to the point of purchase,
when the consumer is ready to buy.
Affordable - Our
weekly rates are only a fraction of the cost of traditional
advertising such as radio, newspaper, magazine, static billboards
and TV. Our flexible options will make effective campaigns
accessible to all advertisers with all budget levels.
Cost effective
- if you're looking to drive your advertising dollars further,
GlowBox Advertising offers the most effective and affordable
means of reaching 1,000 impressions. Compare the costs of
Mobile Billboards with radio, print,s TV or static billboards
and you'll agree that there is no lower-cost, more effective
means of delivering your message to the public!
Right Place/Right Time
– GlowBox Advertising steers the message directly to
the target market, capturing their attention when they are
already out and about, shopping or looking for entertainment.
In Your Face –
GlowBox Advertising takes messages and ads straight to the
people and we can’t be turned down, tuned out, turned
off, changed or ignored.
Accountable - You
don’t have to worry about if and when our truck is circulating
because all of our vehicles are equipped with a GPS system
that allows both our headquarters and clients to track the
GlowBox truck at all times.
Retention – GlowBox Advertising
has a higher recall rate of any other form of advertising.
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Mobile Billboards boost name recognition
15 times greater than any other form of advertising. (European
Outdoor Advertising Association)
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94% of respondents recalled mobile
billboards. Of these respondents, 80% had recall of specific
ads.(Product Acceptance and Research, Inc)
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Mobile Billboards resulted in an increase
in sales of 107% versus a 54% increase for static billboards.(Product
Acceptance and Research, Inc.)
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96% of respondents said mobile outdoor
advertisements are more effective than traditional advertisements.(Outdoor
Advertising Magazine)
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Studies show that mobile billboards
have more than a 90% recall rate, virtually unheard of
with most advertising mediums. (Outdoor Advertising Magazine)
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Nearly 30% of mobile outdoor “viewers”
indicate they would base a buying decision on the ad they
see.(America Trucking Association Study)
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Generates 2 ½ times more attention
than a static billboard. (Perception Research services)
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